User Guide

What It Does

Just enter your sales and cost numbers into our calculator to get four important profitability metrics right away.

The Four Measures

Gross Profit = Revenue – Cost
The actual amount of money you earn. Your gross profit is $40 if you sell for $100 and your cost is $60.

Gross Margin = (Gross Profit ÷ Revenue) × 100
Your earnings as a percentage of sales. You keep 40 cents of every dollar, which is equivalent to a 40% margin.

Markup = (Gross Profit ÷ Cost) × 100
The amount that you overcharge. A markup of 66.7% results from a $40 profit on a $60 cost.

Profit Percentage = (Gross Profit ÷ Revenue) × 100
Similar to gross margin, it verifies the percentage of the selling price that is turned into profit.

How to Use

Enter your selling price, or revenue.

Enter the cost (the amount you paid).

The colorful cards below show the results instantaneously.

Export to PDF for documents or reports.

Reset to begin again.

Ideal For

• Retail pricing choices
• Quotes for service businesses
• Analysis of product profitability
• Presentations to investors
• Financial planning

Simply enter two figures to obtain immediate insights into the profitability of your business. The calculator is compatible with all devices and does not require any technical skills.